Trust the Cloud on UNSEEN international photo fair. Created by Phanta Visual in collaboration with Mulder Montage, Publi-Air, Studio Stomp and the University of Amsterdam.
The artwork transforms a riveting experience into a brief digital moment. After taking an escalator up several meters, visitors are invited to jump into an inflatable cloud of light. The jump, which will be photographed and uploaded to ‘the cloud’, can be seen for a brief amount of time before disappearing, much like the act itself. With the project, Phanta Visual hopes to make the abstract ‘cloud’ tangible, even if just for a moment. The artwork can be experienced and enjoyed by all.
For more information see this brochure or go directly to the invitation for your entry ticket.
We will launch the artwork the 17th of September 2014.